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U.S. DEPARTMENT OF HEALTH & HUMAN SERVICES AND AD COUNCIL REPORT INCREASE IN AWARENESS OF LUPUS AMONG WOMEN

May 5, 2010

WASHINGTON, D.C., May 5, 2010 /PRNewswire/ — Twenty-two percent of 18-44 year old women in the United States reported hearing more about lupus compared to a year ago, according to a national online survey released today by the Ad Council. In an effort to further engage minority women, who are at the greatest risk for lupus, the U.S. Department of Health and Human Services’ (HHS) Office on Women’s Health (OWH) and The Advertising Council are distributing new radio public service advertisements (PSAs) in time for World Lupus Day (May 10).

Lupus affects minority women three times more than white women. Lupus is a chronic, autoimmune inflammatory disease that causes the immune system to mistakenly attack the body’s own healthy cells and tissue. It strikes adult women 10 to 15 times more frequently than adult men. Symptoms of the disease include fatigue, hair loss, painful or swollen joints, fever, skin rashes and kidney problems.

Launched in March 2009, The “Could I Have Lupus?” PSA campaign targets young, minority women of childbearing age, 18 to 44, who are at greatest risk for lupus. The objective is to help these women understand the disease, its effects, and identify early warning signs so that they can request a medical evaluation from their doctor or community health center.

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Source prnewswire.com

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