Volume 4, 2012 - Online Edition | In This Issue
2012: A Year of Tremendous Achievement >
Silicon Chip May Offer More Complete Diagnosis >
Insights into Lupus: Looking at Chromosomal Variations >
Collaboration Aims to Swiftly Develop New Lupus Therapies >
Faces of Lupus: A Mother and Daughter Story >
Lupus News Corner >
Lupus News CornerThe NY Jets Score Big Once Again
Heightening Lupus Awareness— The Atlantic Health Jets Women's Organization hosted the ALR Lupus Awareness Day on October 14, 2012 at MetLife Stadium when the Jets were victorious over the Indianapolis Colts. The event was just the latest of many such efforts by the Jets to increase awareness about lupus.
Over the past few years, the Jets have done an amazing job in spreading the word that research is critical. Proof of this is the more than $9 million the Jets have raised for the ALR.
Partnering with Papa John's— The Jets and the ALR have also partnered with Papa John's in a new promotion that aims to raise awareness of lupus and contributions for the ALR.
Use the promo code ALR when you place an order from papajohns.com in the New York City metropolitan area before February 4, 2013, and you’ll receive a 20% discount. Additionally, 10% of your purchase will go to the ALR. For more information, visit lupusresearch.org
The ALR formed a Multi-Cultural Outreach Task Force to raise awareness of lupus among those most at risk. Award-winning newscaster, Brenda Blackmon— whose daughter has lupus — is the chair of this effort.
One idea to come out of the task force has been the One Line, One Day campaign, which uses new modes of communication to heighten lupus awareness by spreading important messages.
On October 15th, thousands of people used Twitter, Facebook, and email to provoke their friends and associates with an essential question: "Did you know lupus affects more people than cerebral palsy, MS, cystic fibrosis & leukemia?"
Another effort is scheduled for the spring, focusing on Lupus Awareness Month— May 15th.